Software
with soul

AI products that have identity, evolve within boundaries, and succeed when users need them less.

The fork

AI is at a crossroads.

One path looks like social media: engagement loops, time on device, attention as the metric.

We think that's a dead end.

The products that will matter—that users will pay premium for, stay loyal to, recommend to friends—are products worth their attention. Not products that capture it.

We call this emergence-optimized AI. Products designed to help you arrive somewhere you couldn't alone—then step back.

Harder to build. Harder to measure. The future we're rooting for.

How we build

Taste Infrastructure

Foundation models are extraordinary—and generic. They can do anything, which means they're not specifically anything.

We build the soul layer: the taste, boundaries, and identity that turn raw capability into products that know who they are.

The Understanding Flywheel

We're building infrastructure where understanding compounds across our ecosystem.

With user consent, what Binne learns about your contemplative practice could make Helder's prompts more resonant.

The moat is trust, not data.

Autonomous Evolution

We're building toward apps that evolve—with AI agents proposing improvements, running tests, and maintaining soul coherence.

Human oversight scales from constant to quarterly as trust builds.

We productized the methodology

The same framework we use to build our apps—soul documents, boundaries, taste codification—we now offer to other founders.

Diep is a 60-minute AI-guided session that extracts your product's soul and produces documents you can actually use.

Try Diep

Soul Vault at $20/mo (12-month commitment) or $500 one-time consultation

What if AI optimized for something else?

hello@immanence.inc